Staff


Jeff Grindrod

Jeff Grindrod

Jeff began his career in marketing at Consumer Packaged Goods Companies, Procter & Gamble and Nestlé, working on brands such as Tide, Folgers, Taster’s Choice and Nestlé Crunch. In 1992, he joined the spirits and wine leader Heublein/Diageo, where he worked on major brands such as Smirnoff, Cuervo, and Black Velvet. Jeff’s experience at Heublein/Diageo also includes head of marketing and sales in National Accounts, working on the company's full portfolio of spirit and wine brands.

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Steve Raye

Steve Raye

Steve Raye is a principal at Brand Action Team and has been widely recognized as a leader in developing innovative social media marketing programs in the beverage alcohol business.

Steve began his career in the industry with Heublein, predecessor to Diageo, managing brands including Smirnoff and Finlandia. In partnership with Jeff Grindrod, Steve founded BAT in 2005 and has been the driving force behind the company's digital marketing programs with an emphasis on blog outreach, e-commerce and social networks.

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Amber Gallaty

Amber Gallaty

Amber Gallaty leads the consumer PR division for Brand Action Team, responsible for overseeing the development of communication strategies for the companies the firm represents.

Throughout her career, Amber has conceptualized, managed and executed countless campaigns for luxury and lifestyle brands such as Sandeman Porto, Graffigna, Campo Viejo, Wild Turkey, Wines of Chile and Wines of Chile Tourism and Lenovo ThinkPad. Most recently, she spearheaded the introduction of Chilean Pisco to the New York market. A multi-phased project, the initiative included the execution of several events, major press tastings, social media development, media outreach and trade and consumer advertising.

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Anthony King

Anthony King

Anthony is our digital technology guru responsible for BAT's initiatives in online advertising and the wider field of online marketing. He's developed particular expertise planning, buying and optimizing campaigns with Pay Per Click (PPC) programs including Google AdWords, and Facebook Advertising.

And while he's doing a great job in online media, his heart lies in sales, and he's pioneered development of innovative programs working with ecommerce retailers of spirits and wines enabling us to dramatically increase direct-to-consumer sales on behalf of our clients. Additionally he manages the Facebook consumer engagement campaigns for several clients. Anthony carries a degree in Political Science from Central Connecticut State University - we recommend you avoid political conversation around him at all costs.


Kayla Joyce

Kayla Joyce

Kayla Joyce joined BAT full time in 2012 after spending 3 summers with the company as an intern. As a Marketing Associate, Kayla works on account management and social media marketing execution for a variety of clients, and is gaining visibility in the cocktail blogging community as well.

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Kiersten Pedersen

Kiersten Pedersen

Kiersten Pederson joined BAT in 2012 moving from a project manager position at InterTech, a website design company. She’s since taken over responsibilities at BAT for trade and consumer media planning and buying where her attention to detail plays such an important role. Kiersten works on Pernod Ricard, Heineken and Wines of Chile.

Kiersten graduated Cum Laude from Southern Connecticut State University with a degree in media studies.



Meg Casey

Meg Casey

Meg brings two decades of wine and spirits marketing expertise to work for BAT's clients. At Heublein Meg gained experience in market research, brand management and promotions for brands including Inglenook, Lancer's, Black Velvet, TGI Fridays, Yukon Jack and Jose Cuervo Tequilas.

Meg manages accounts directly and also functions as our market research guru. She has particular expertise in online research methodologies that allows us to deliver quantitative results in a fraction of the time compared to traditional tools. Meg grew up in upstate NY and graduated from Syracuse University.


Liz Benyon

Liz Benyon

Liz came to BAT from Schieffelin & Somerset where she managing portfolios and brands including Moët & Chandon, Ruffino, and Casa Lapostolle. She traces her roots back to Heublein as well where she worked on Lancer's, Torresella and Croft Port. An excellent writer, Liz authors many of the newsletters that BAT produces, handles trade PR and also manages client relations for our wine and spirit clients. Liz got her bachelor's degree at Villanova and earned her MBA from UConn.




Sue Ritter

Sue Ritter

Sue has worked on two high profile brand launches at Brand Action Team. Beginning with Pisco Portón, she developed a comprehensive to stage the launch of a new brand in a new category including working on product name, package design, marketing communications, sales force creation and distributor relationships. Currently Sue manages Rebootizer, a revolutionary new product in the natural supplements category that originally came to us as a hangover cure. We’ve since worked with the company to recraft the brand positioning as a natural supplement sold through HBA and FDM channels.

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Rachel Harrington

Rachel Harrington

As an Account Supervisor, Rachel brings to the BAT team her unique wit and management skills honed in the NYC ad trenches. She began her career in the fashion industry as Traffic Manager at Barney's New York Inhouse creative department. There she learned early on how to perfect and navigate through the inner workings of the ad process.

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Shanika Hillocks

Shanika Hillocks

Shanika Hillocks is the most recent addition to Brand Action Team, joining as an Account Coordinator in the fall of 2013. After graduation, Shanika contributed to communication campaigns for the Economic Development PR of the Thailand Board of Investment North America and gained broadcast experience while aiding in the oversee of programming at BET’s Standards & Practices division.

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